Johnnie, meet Jane. In a play on signature top-hatted man on Johnnie Walker scotch whisky bottles, the company has introduced Jane, a "symbol to represent the fearless women taking steps on behalf of all."
Priced around $34, the special edition bottles will go on sale in March — just in time to for Women's History Month.
It's unclear whether or not Johnnie Walker executives believed women wouldn't buy their product unless they were represented on its packaging. In any event, Jane Walker isn't the first attempt to market seemingly gender-neutral products to women.