Dennis Hof sits on a red and black velvet couch under TV screens that flash pictures of scantily clad women. Behind him, the doorbell is ringing and women in lingerie line up. Men walk in, select one of the women, sit with them at the bar and eventually head down a long hallway into bedrooms.
"We call it a meet and greet. So a customer comes up and the bell goes off and we let the girls know there's a new client in the house come out and meet him," he says, sipping on iced coffee and explaining the ways of his brothel.