WHY UNDERWRITE ON WPPB?
88.3 WPPB-FM, Peconic Public Broadcasting broadcasts 24 hours a day 365 days a year to an affluent, well-educated audience of over 2 million people who live full or part-time, visit, work, and play on the East End of Long Island or southern Connecticut. We have a heterogeneous listenership, making WPPB the best broadcast outlet for those wishing to reach an audience distinguished by educational excellence, cultural and ethnic diversity, artistic achievement, and professional success. Our listeners represent the choice consumers that savvy business leaders and community-involved decision makers covet. There are five reasons businesses chose to underwrite on public radio station 88.3 WPPB-FM.
WPPB connects with it's audience.
Listeners in our key demographic have a strong commitment to the ideals of Public Radio and rarely switch to other stations.
WPPB offers less clutter.
Commercial radio is cluttered, resulting in the question as to whether your message is really heard or will work for you.
WPPB listeners have high net worth.
In most cases, advertisers looking to reach upscale consumers on the radio will find them listening to Public Radio.
WPPB represents a lifestyle.
Public Radio listeners are hip, savvy and interested in up-to-the-minute information on anything that affects their lives…banking and finance, home and garden services, automotive data, cultural and entertainment offerings, clothing and home furnishings trends, the hottest and best restaurants, foods, beverages and more.
WPPB listeners influence decisions of people around them.
Well-educated and informed, they're influential consumers who are much more likely to recommend favorite financial institutions, real estate and mortgage companies, auto dealerships, service providers, retailers, restaurants, wines, books, shows, movies, et. than the norm.
Paula Jean Hinck
Director, Underwriting Operations
firstname.lastname@example.org / (631) 591-7020